WHAT I LOOK OUT FOR WHEN RUNNING MY ADS.
When I setup some campaigns and they begin to run, the first thing I look out for are the link clicks.
This is very important.
This determines the number of people that are coming into your sales funnel through that particular campaign.
If your offer is good, but the traffic is low, your campaign will not generate good results.
But if the offer is good and the traffic is much, then you will get amazing results.
The moment I ascertain that the traffic entering my funnel is okay, but then the campaign isn't converting as I want, there are two things I do:
1. I look for another set of creatives entirely that has the ability to bring in good amount of traffic( that's if the client has other ones).
If I use it and the issue still persist, I will then use the second option.
2. I'll ask the client to check the landing page to work on it for possible improvements.
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