In a recent announcement, King, the creator of the immensely popular game Candy Crush Saga, revealed that the game has achieved a staggering $20 billion in revenue since its launch in 2012. The company also disclosed its plans to introduce new levels, extending the game to a remarkable 15,000 levels to cater to its most dedicated players.
Originally debuting on a website, Candy Crush Saga transitioned to Facebook before finding its true home on mobile devices, where it gained immense popularity and has been downloaded a remarkable 5 billion times.
One of Candy Crush Saga's notable contributions to the gaming industry was its introduction of the "freemium" model. In this model, the game is offered for free, but players have the option to spend money to enhance their gameplay or can opt to watch advertisements to earn additional moves.
Tjodolf Sommestad, the President of King, emphasized that Candy Crush Saga, along with their other titles such as Farm Heroes Saga, demonstrates that mobile games can have enduring and long-lasting appeal. He stated in an interview, "We've proven to ourselves and to the industry that it is possible to rejuvenate games that are several years old and keep them engaging for a decade or more, setting records even after a decade."
Todd Green, the General Manager of Candy Crush, highlighted that the game is continually updated to enhance player satisfaction. This includes optimizing even the smallest details, such as the way candies land in the grid, as well as consistently introducing new levels, including the upcoming milestone of 15,000 levels.
Candy Crush Saga has consistently ranked as the top-grossing franchise in U.S. app stores for the past six years, a testament to King's successful strategy and a formidable challenge for new game developers. Sommestad noted, "We do have efforts to create new games, but the standards are incredibly high, and launching a new game in today's landscape is a substantial undertaking. Candy Crush took us a few months to develop, but we have invested a decade's worth of development since then."
Since 2016, King has been under the ownership of Activision Blizzard, the U.S. company renowned for titles like "Call of Duty." Activision Blizzard recently agreed to a remarkable $69 billion acquisition by Microsoft. King's contribution was notable, accounting for $747 million in net revenue during the second quarter, comprising 31% of Activision's overall total.
This article was originally posted on : finance.yahoo.com
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