Meta’s Threads Hits 275 Million Monthly Users, Solidifying Its Position Against X (formerly Twitter)

 Meta’s Threads Hits 275 Million Monthly Users, Solidifying Its Position Against X (formerly Twitter)

Meta’s social networking platform, Threads, has reached an impressive milestone of 275 million monthly active users, marking a significant achievement in its efforts to compete with X (formerly Twitter).

Adam Mosseri, Head of Threads and Instagram, made the announcement on Sunday, expressing gratitude to users while acknowledging areas for improvement on the platform.

"Yesterday we crossed 275M monthly active users on @Threads. A big thank you to everyone who’s helped us get this far. There’s a lot more to do and plenty of things to fix, but there’s something exciting about this place," Mosseri said.

Threads was launched in July 2023 as Meta’s response to X, following Elon Musk's acquisition of the platform, which led to a wave of user departures. The platform initially saw explosive growth, reaching 100 million users within a week, largely due to seamless sign-ups for Instagram users. However, engagement dipped in the following months as users explored other networks or returned to familiar platforms.

In response to these fluctuations, Meta’s CEO, Mark Zuckerberg, reassured investors in April that Threads' growth remained on track. He highlighted that the platform had surpassed 150 million monthly active users at that point and maintained a steady upward trajectory. "Threads is growing well... My daughters would want me to mention that Taylor Swift is now on Threads — that was a big deal in my house," Zuckerberg noted, underscoring the platform’s cultural relevance.

New Features and Expansion

Since its launch, Threads has introduced several features aimed at improving user experience and retaining its growing user base. One of the key developments has been its integration with ActivityPub, the decentralized protocol that powers networks like Mastodon, allowing interoperability with platforms in the broader Fediverse.

In March 2024, Threads enabled U.S.-based users over 18 to link their accounts to the decentralized network, allowing their content to be visible across connected servers. This aligns with Meta’s long-term vision to support open internet standards and build a more interconnected digital ecosystem.

By July 2024, Threads had reached 175 million active users, and the recent surge to 275 million marks a significant 57.14% growth since then. As the platform continues to evolve, Meta is committed to further enhancing its features and addressing any lingering issues to ensure sustained growth.