Ad Specialist Job at Mavin Records – Apply Now

Are you a digital advertising expert looking for an exciting opportunity in the entertainment industry? Mavin Records, Africa’s leading music company, is hiring an Ad Specialist to develop, manage, and optimize paid advertising campaigns across multiple digital platforms.

This full-time position in Lagos is perfect for professionals with a strong data-driven, creative, and analytical mindset who can execute high-impact ad strategies to maximize ROI.

Job Overview

Position: Ad Specialist
Company: Mavin Records
Location: Lagos, Nigeria
Employment Type: Full-time
Industry: Entertainment / Digital Marketing / Advertising
Experience Required: 5+ years

Job Summary

The Ad Specialist will be responsible for planning and executing digital advertising strategies that align with Mavin’s business and marketing objectives. The role requires collaboration with marketing, content, and business development teams to ensure effective campaigns that deliver measurable success.

Key Responsibilities

1. Ad Campaign Strategy & Execution

Develop and execute ad campaigns on platforms like Google Ads, Facebook, Instagram, YouTube, TikTok, and Twitter.
Optimize campaigns for maximum reach, engagement, and conversions.
Implement A/B testing to improve ad performance.
Collaborate with creative teams to develop compelling ad creatives and landing pages.

2. Performance Tracking & Optimization

Monitor campaign performance and optimize for CTR, CPC, CPA, and ROAS.
Use Google Analytics, Facebook Pixel, and UTM tracking to measure ad effectiveness.
Adjust bidding strategies and audience segmentation based on performance data.
Generate performance reports and insights to improve future campaigns.

3. Audience Targeting & Segmentation

Conduct audience research to refine ad targeting and segmentation.
Develop retargeting strategies to re-engage potential customers.
Leverage first-party data, CRM insights, and lookalike audiences.

4. Budget & ROI Management

Manage advertising budgets efficiently to maximize ROI.
Allocate spending across platforms based on performance trends.
Forecast and report on budget vs. actual campaign results.

5. Industry Trends & Best Practices

Stay updated on digital advertising trends and platform updates.
Experiment with new ad formats and targeting techniques.
Provide recommendations for innovative advertising strategies.

6. Administrative & Strategic Collaboration

Work with internal teams to align ad campaigns with marketing objectives.
Maintain relationships with ad platform representatives.
Prepare weekly and monthly performance reports.
Ensure compliance with advertising policies and brand guidelines.

Preferred Qualifications & Skills

✔ Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
✔ 5+ years of experience in digital advertising, media buying, or performance marketing.
✔ Proven success in managing and optimizing ad campaigns across multiple platforms.
✔ Strong analytical skills with experience in data-driven campaign optimization.
✔ Proficiency in Google Ads, Meta Ads Manager, TikTok Ads, Twitter Ads, and YouTube Ads.
✔ Experience with Google Analytics, Facebook Pixel, and conversion tracking tools.
✔ Ability to multitask in a fast-paced environment and meet tight deadlines.
✔ Experience in programmatic advertising and influencer marketing is a plus.

Why You Should Join Mavin Records

Work with a leading entertainment company shaping the future of African music.
Collaborate with top-tier talent and creative teams.
Be part of an innovative, high-energy work environment.
Enjoy opportunities for career growth and professional development.

How to Apply

📌 Click Here to Apply Now!

📅 Application Deadline: Not specified – Apply ASAP!

This is an exciting opportunity to grow your career in digital advertising while working with one of Africa’s biggest entertainment brands. Apply today and be part of the Mavin legacy!